Veep Debate Boosts CBS Streaming Audience
October 6, 2008 at 3:50 PM (PT)
CBS RADIO says that its coverage of the vice presidential debate last THURSDAY propelled online listening to sixteen of its News and Talk stations to huge increases. The stations saw a 189% increase in listeners to its streaming coverage from week to week, with News WCBS-A/NEW YORK jumping 376% and News KNX-A/LOS ANGELES up 342%.
The company did not specify what the actual audience size was underlying the increases.