Arbitron: Monthly PPM Sample Targets Met Across The Board
October 7, 2008 at 1:23 PM (PT)
Since circumstances prevented ARBITRON from holding its monthly conference call, the company nevertheless released a summary of sample quality metrics for the nine PPM Meter markets. Overall, the PPM met or exceeded its sample targets for the SEPTEMBER 2008 survey across the board.
Basically, ARBITRON exceeded its sample targets in the following areas:
* in Persons age 6 and older by 8%
* in Persons age 18-54 by 4%
* in Black Persons age 6 and older by 15%
* in Hispanic Persons age 6 and older by 21%
* in Hispanic Spanish-Dominant by 43%
In the 18-34 demographic, the average performance across the nine markets is 95% of the sample target. Black Persons 18-34 averaged 97% of target and Hispanic 18-34 averaged 112%.
The HOUSTON market, which was affected by HURRICANE IKE, will be issued as the three-week long survey report on OCTOBER 8th, was not included in these summaries.