CBS Radio Partners With Mass 2 One
October 8, 2008 at 8:32 AM (PT)
CBS RADIO has entered into an exclusive agreement with MASS 2 ONE MEDIA (M2O), a leading loyalty marketing company specializing in media, to centralize all listener clubs into one unified platform.
Said a CBS RADIO spokesperson, "Over the course of the last three years we’ve moved all of our websites onto a common web platform, created a new streaming platform, rolled-out a unified video platform, launched a new mobile and a common ad serving platform, all with the overall goal of giving our stations best of breed systems in each applicable field. Each of these strategic moves has allowed us to grow audiences, increase engagement with our listeners, and better serve our advertisers. The MASS 2 ONE platform will allow us to complete the circle and bring the last of our systems under a common umbrella."
The first market to launch the system will be LOS ANGELES.