Cornerstone Research And Clear Channel Enter Group Deal
October 8, 2008 at 12:55 PM (PT)
CORNERSTONE RESEARCH has entered into an agreement to provide its XTRENDS software to CLEAR CHANNEL RADIO in all 83 of its continually measured ARBITRON PPM and trend markets. "We’re thrilled to expand the excellent relationship we already have with a number of CLEAR CHANNEL markets," said VP/GM MARK SCHREIBER. "CLEAR CHANNEL’s investment in XTRENDS across the whole group guarantees they’ll be providing their local programmers, regional managers and corporate executives the best tool for analysis of their trends, especially in current and future PPM markets. We’re proud to be working with CLEAR CHANNEL on this level."
CLEAR CHANNEL SVP/Programming TOM OWENS said, "XTRENDS is not only a great asset for diary data, it’s the best tool available for reviewing PPM data. We are very happy to be able to provide this excellent resource to our managers in the continually measured markets."
For more information call MARK SCHREIBER at (888) 882-4480.