CBS Radio Launches Multi-Functional Widget
October 10, 2008 at 7:00 AM (PT)
A new feature designed to increase interactivity between CBS RADIO stations and their more than 50 million weekly listeners, and providing a range of specialty information and services, launched today live online on the websites of some of the Company’s most popular music stations. The "Now Playing Widget" gives listeners total control of their listening experience with opportunities to own, share and play the music they love on demand.
Previously beta-tested at stations in DALLAS, SAN FRANCISCO and ORLANDO, the widget will be rolled out to every CBS RADIO music station within the next four to six weeks.
"Radio stations have been fulfilling song requests and dedications since their first moments on the air," said SVP/Programming GREG STRASSELL. "With the tools available to us today we can take those popular features and seamlessly transfer them to the web where listeners can be the ultimate arbiters of their music choices on demand."
To experience the Now Playing widget, visit these CBS RADIO websites:
WWFS/NEW YORK: www.fresh1027.com
WXRK/NEW YORK: www.923krock.com