BMG Rights Management Launches
October 14, 2008 at 5:38 AM (PT)
BERTELSMANN launches its new BMG RIGHTS MANAGEMENT business TODAY, promising tailor-made services for songwriters and performers who want support in "the creation, marketing and licensing, collection and accounting, as well as advance financing of their music repertoire," reports MUSICWEEK.COM.
The new organization launches with a selection of EUROPEAN music catalogues that the company retained from the former SONY BMG portfolio. These include works from more than 200 artists and the company is planning to expand on this, initially with further EUROPEAN acts.
"We are focusing precisely on that area of the music industry which promises growth," explains BMG RIGHTS MANAGEMENT CEO HARTWIG MASUCH. "Music is being used more intensively and exploited more comprehensively than ever before -- beyond the traditional distribution of recorded music: on a growing number of online and mobile platforms, in productions of movies, TV programmes and commercials, on radio and TV broadcast, in concerts and in video games. Today, a music writer or performer can derive significantly more income from the rights to his work than before. This is where we want to position ourselves with customized, flexible services as well as transparent accounting."