Serato Audio Research Launches Whitelabel.net.
October 14, 2008 at 12:55 PM (PT)
Developed exclusively by SERATO, WHITELABEL.NET is a unique system that allows Record Labels to deliver promotional releases directly to DJs. The WHITELABEL MP3 format is a high quality format that is tagged with artist and song information, BPMs, and Scratch Live overviews pre-built. These files will play the full high quality version when played in SERATO SCRATCH LIVE, and a low quality preview in any other mp3 player.
"WHITELABEL.NET is the first distribution network that can provide true integration with SCRATCH LIVE," explains OM JEFF DIONES. "The potential will lead to new developments in reporting, promotions, and protection, all of which are vital to the music industry today. DJs have long been at the forefront of breaking new music."