StreamAudio Announces 'Multi-Format Streaming'
October 15, 2008 at 6:54 AM (PT)
STREAMAUDIO has released a new feature to allow radio broadcasters to reach their listeners on Windows, Mac, and Linux; while also reaching mobile devices including the APPLE iPhone, the PALM Treo, the RIMM Blackberry, and many others. With mobile devices like iPhone, a user can listen to the stream without the purchase of any additional software.
STREAMAUDIO's "Multi-Format Streaming" option will give radio stations the ability to stream in the world's standard format, MP3; as well as simultaneously providing streams in other formats.
According to STREAMAUDIO's President DARREN HARLE, "The problem that broadcasters face trying to provide streams in multiple formats is the additional cost of not only the delivery of the content, but also the extra equipment and physical space required at the station to provide the 'source streams' to their streaming vendor (and hence to their listeners) in multiple formats. By managing the format conversion at our data center, broadcasters can now use the critical space at their studios for other purposes. What makes STREAMAUDIO's Multi-Format Streaming package different from that offered by other providers is that only a single computer is required at the station. This hardware/software system sends a single 'source stream' to STREAMAUDIO's data centers where the transcoding to multiple formats is performed; which then allows STREAMAUDIO to deliver the multiple formats to the broadcaster's listeners. Of course, this eliminates the need for engineers at the radio station to manage and maintain additional hardware/software systems as would be required with other streaming vendors."