PPM Takes The Pulse In NYC
October 16, 2008 at 10:14 AM (PT)
ARBITRON has released the first station-specific custom PPM listening estimates for MEGA MEDIA GROUP Top 40/Rhythmic WNYZ-LP (Pulse 87)/NEW YORK, which broadcasts on the audio portion of a low-power TV station on VHF channel 6 and 87.7 FM.
PULSE 87 had a weekday 6+ cume of over 500,000 and a weekend cume of 266,000 during the SEPTEMBER 2008 survey period (AUGUST 21st-SEPTEMBER 17st) in the NEW YORK radio metro. Demo-wise, 64% of the Pulse 87 FM total audience were 18-49 years old, approximately 349,100 persons.
"Without PPM, we'd be frozen out of the syndicated radio ratings system," MEGA MEDIA GROUP CEO ALEX SHVARTS stated. "As a NEW YORK CITY-based business, we're looking forward to providing our fellow entrepreneurs with an advertising option targeted to the NEW YORK Tri-State Area. With PPM ratings we are now in a position to compete for advertising dollars from major national brands. We have already begun to experience increased activity from national advertising agencies anxious to have another radio outlet. PULSE 87 FM is dance music station featuring today's latest hits and exclusive remixes from around the globe. That means we appeal to a young audience of all races and ethnicities that calls NEW YORK CITY home."
"Only AM and FM radio stations are currently eligible to be reported in ARBITRON syndicated services," ARBITRON Pres./Sales and Marketing PIERRE BOUVARD said. "With PPM, we can create custom reports detailing the PULSE 87 FM audience. These custom estimates can be placed right along side the PPM currency ratings that advertisers and agencies utilize to allocate ad dollars in NEW YORK CITY."