Virtual Airchecks.com Launches
October 20, 2008 at 7:03 AM (PT)
On TUESDAY, OCTOBER 21st, RADIO BRANDING SOLUTIONS launches an online evaluation product for the radio industry’s air talent. It’s called VIRTUAL AIRCHECKS.COM.
"On-air personalities are starving for feedback, especially in this day and age where PD’s and OM’s are overseeing multiple properties," said a company spokesperson. "GM’s and PD’s alike agree that airchecking talent is a top priority, but the reality is it gets pushed down the list because of the demands of programming multiple stations."
Air personalities can upload their airchecks and within 48 hours receive a comprehensive evaluation complete with comments and coaching tips. Stations that are looking to hire new talent can also use VIRTUAL AIRCHECKS.COM as a valuable tool in evaluating prospects.