October 21, 2008 at 10:31 AM (PT)
IOWORLD MEDIA has spun off IO4BUSINESS, a new wholly-owned subsidiary that produces innovative custom music programming for businesses. The new entity provides the ability and flexibility to place and/or sell in-store advertising to suppliers and vendors. IO4BUSINESS is especially suited for businesses with multiple locations, such as specialty retail and department stores, offices, restaurants, hotels, casinos, showrooms and salons.
IO4BUSINESS harnesses the music programming expertise of RADIOIO (for Internet only), a service of IOWORLDMEDIA that is one of the Internet’s first music webcasters, and its dedication to superior, Internet-only music streaming. "The launch of IO4BUSINESS signifies a major shift in the background music industry," RADIOIO Founder MIKE ROE said. "We saw an intriguing opportunity to leverage our infrastructure and delivery mechanism to offer a more diverse, convenient and cost-effective product.”
AARON BRUSSE has been named VP of IO4BUSINESS. "AARON’s ability to seek out and implement cutting-edge delivery platforms, coupled with his vision, drive, hands-on experience and proven success in sales and management, make him the perfect fit to head up RADIOIO’s new IO4BUSINESS division," said ROE.
For more information about IO4BUSINESS, visit www.io4business.com.