All Access Exclusive: A Stroll Through The Summer Book
October 27, 2008 at 5:25 AM (PT)
RADIOCRUNCH Partner ANTHONY ACAMPORA provides ALL ACCESS with a look through some more major and large-market SUMMER books.
Atlanta: V103 Dominates Final Diary Book; Cox Solid In Money Demos; True Oldies Solid
This is the final diary book for the ATLANTA marketplace as we'll be discussing PPM pre-currency very soon. With some powerhouse Urban stations, it will be interesting to see how much of a shift the shares take when the market converts to PPM.
25-54: CBS Urban powerhouse WVEE (V103) remained the dominant force it always has been, taking top honors across the board. In the 25-54 cell, COX remains a solid performer with Urban AC WALR #2, News/Talk WSB-A 3rd, and Classic Rock WSRV 4th. RADIO ONE watched Gospel WPZE leap from 9th in the SPRING to 5th in the SUMMER, while sister Urban AC WAMJ slipped from 4th to 6th, tying with COX AC WSB-F. RADIO ONE also saw a good book for Smooth AC WJZZ, which leapt from 16th to 8th. SALEM Christian AC WFSH vaulted from 15th to 9th. Rounding out the top 10 was CITADEL Country WKHX, which slipped from 7th to 10th.
Big news 25-54 also came out of the CITADEL camp as WYAY (TRUE OLDIES 106.7) ranked 11th 25-54 in its first full book, soaring all the way from 20th. LINCOLN FINANCIAL Top 40 WSTR (STAR 94) held in 12th. CLEAR CHANNEL Active Rock WKLS dipped from 8th to 13th in what appeared to be an off book for Rock formats, tying CBS AAA WZGC (DAVE-FM). RADIO ONE Urban WHTA dipped from 13th to 15th. COX Rhythmic WBTS inched up from 17th to 16th. An off book for CUMULUS Top 40 WWWQ (Q100), which despite increasing signal, slid from 11th to 17th. LINCOLN FINANCIAL Sports WQXI was 18th, while CLEAR CHANNEL Talk WGST tied CUMULUS Rock WNNX for 19th place (WNNX being down from 13th). Falling out of the top 20 was CLEAR CHANNEL Country WUBL. Despite WYAY's flip from Country to Classic Hits, Country shares dropped significantly.
18-49: V103 won by more than a 2-1 margin over WALR, which soared from 8th to 2nd. WSRV also surged from 10th to 3rd, with WSB-A holding in 4th. This gave COX three of the top four. Three stations tied for 5th place -- and they all belong to RADIO ONE: WAMJ, WPZE and WHTA. WBTS dipped from 7th to 8th, WKHX is 9th, while WFSH tied WKLS for 10th.
WJZZ soared from 20th to 12th, STAR 94 climbed from 14th to 13th, moving ahead of Q100 -- which dipped from 12th to 14th. WZGC slid from 14th to 15th. WYAY leapt from 21st to 16th, with CLEAR CHANNEL Spanish Contemporary WWVA slid from 12th to 17th. WQXI tied with WUBL for 18th, with WNNX 20th.
18-34: V103, WHTA, WBTS and WKLS continued to hold the top four spots. WPZE leapt from 12th to 5th. WSRV vaulted from 15th to 6th, tying Q100. WSB-F was 8th, with WAMJ 9th. WWVA and WALR tied for 10th. STAR 94 slid all the way to 14th.
Charlotte: CBS Cluster In Control; 'The End' Soars; 'Linked' Out
CBS continues its near domination of CHARLOTTE, but CLEAR CHANNEL did see a nice spike for Alternative WEND. Meanwhile, GREATER MEDIA Hot AC/Talk hybrid WLNK (THE LINK) delivered some of its lowest shares in memory.
25-54: CBS grabbed the top-four positions with Urban AC WBAV holding the top position. It was a stellar book for AC WKQC, which took the format lead and surged 8th to 2nd. This came weeks after most of the airstaff departed. Country WSOC moved from 4th to 3rd to take the format lead, just ahead of Top 40 WNKS, which leapt from 6th to 4th. CLEAR CHANNEL Country WKKT dipped from 3rd to 5th, ahead of Classic Rock sister WRFX (2nd to 6th), and Alternative WEND -- which surged from 13th to 7th. CBS Urban WPEG dipped all the way to 8th, with PACIFIC Classic Hits WXRC slid from 4th to 9th. CLEAR CHANNEL AC WLYT rouned out the top 10. GREATER MEDIA, which bought this cluster from LINCOLN FINANCIAL, saw both of its stations slide out of the top 10 25-54. News/Talk WBT-A/F dropped from 9th to 11th with WLNK sliding from 9th to 12th. RADIO ONE Gospel WPZS was 13th, CLEAR CHANNEL Rhythmic WIBT was 14th and RADIO ONE Urban AC/Talk WQNC rounded out the top 15.
18-49: CBS grabbed the top three of five in the top six. WPEG held on to the #1 position. WNKS leapt from 3rd to 2nd, with WBAV sliding out of a tie for 1st, but still ranking a solid 3rd. WEND leapt all the way from 8th to 4th -- and scored the best 18-49 numbers for CLEAR CHANNEL. WSOC held at #5. A good book for WKQC 18-49, as it surged from 11th to 6th. WKKT slid from 6th to 7th, WIBT from 7th to 8th, tied with WRFX (which dropped from 4th). WLYT leapt from 12th to 10th. WPZS, WXRC, WBT, WLNK and WQNC rounded out the top 15.
18-34: WPEG held on to the top position, but WEND vaulted from 5th to 2nd and finished just one-tenth of a share out. WNKS and WIBT each dipped a rank to 3rd and 4th. WKKT rose from 7th to 5th. WBAV and WKQC tied for 6th (WKQC rose all the way from 11th). WSOC, WRFX, and WPZS rounded out the top 10.
Cincinnati: WLW, WEBN Share Demo Crowns
CLEAR CHANNEL watched News/Talk WLW and heritage Rock WEBN share demo leadership this SUMMER.
25-54: WLW held the top spot here, with WEBN moving from 4th to 2nd. BONNEVILLE Country WUBE slid from 2nd to 3rd, while CUMULUS saw Classic Hits WGRR dip from 3rd to 4th. BONNEVILLE Hot AC WKRQ (Q102) moved inside the top 5 (rising from 6th), finishing well ahead of CLEAR CHANNEL format rival WNNF. CLEAR CHANNEL Classic Rock WOFX also jumped, moving from 8th to 6th. RADIO ONE Urban AC WMOJ rose from 10th to 7th, moving ahead of CUMULUS AC WRRM, which saw a dramatic drop from 2nd in WINTER to 5th in SPRING to 8th in the SUMMER. CLEAR CHANNEL Talk WKRC leapT from 12th to 9th. BONNEVILLE Alternative WSWD moveD back inside the top 10.
RADIO ONE Urban WIZF dipPED out of the top 10, sliding from 9th to 11th, just ahead of CLEAR CHANNEL Top 40 WKFS (dropping from 8th to 12th). CUMULUS Active Rock WFTK rises from 16th to 13th, by far scoring their best book yet -- and increasing 135% from the SPRING. PILLAR OF FIRE Christian AC WAKW is 14th and WNNF was 15th.
18-49: WEBN moveD back into the top position, with WLW climbing from 4th to 2nd. WUBE slid from 1st to 3rd with WIZF inching up from 5th to 4th. Q102 leapT into the top 5 (scoring a top 5 ranking 18-49 and 25-54). WKFS slid from 3rd to 6th, with WGRR 7th (down from 6th in the SPRING). WSWD moved from 9th to 8th, WOFX was 9th and WRRM slid from 8th to 10th. WMOJ, WFTK, WKRC, WAKW, and WNNF rounded out the top 15.
18-34: WEBN reclaimed the top spot, climbing from the #3 spot in the SPRING. WIZF was steady in 2nd, while WKFS dipped from 1st to 3rd. WKRQ moved from 5th to 4th, with WUBE dipping back to 5th. WSWD and WLW held at #6 and #7 respectively. WFTK surged from 12th to 8th, WOFX and WMOJ rounded out the top 10.
Columbus, OH: WNCI Scores A Clean Sweep; Something's "Brewing" For CLEAR CHANNEL
CLEAR CHANNEL Top 40 WNCI scored the hat trick as the #1 station across all three demos: adults 18-34, 18-49 and 25-54. However, WNCI was tied for the top spot 25-54 by Country sister WCOL. Meanhile, CLEAR CHANNEL also got a huge book for Adult Hits WBWR (THE BREW).
25-54: WNCI and WCOL tied for the top spot ('COL moving up from 4th). WILKS Rock WLVQ dipped from 2nd to 3rd, but was up in share. WBWR vaulted from 11th to 4th and scored its best book ever. RADIO ONE Rhythmic WCKX held in 5th. CLEAR CHANNEL News/Talk WTVN diped from 3rd to 6th, just ahead of RADIO ONE Urban AC WXMG, which slid from 6th to 7th. RADIOHIO Hot AC WBNS-F moved from 10th to 8th, while SAGA AC WSNY remained in 9th. NORTH AMERICAN Rock WRKZ (former Active Rock WBZX) didn't see growth 25-54 despite a change to an older mix of music. The station slid from 8th to 10th.
CHRISTIAN VOICE Christian AC WCVO dropped from 6th to 11th, with RADIOHIO Sports WBNS-A moving from 13th to 12th. CLEAR CHANNEL AC WLZT was 13th. WILKS Classic Country WHOK moved from 18th to 14th, ahead of RADIO ONE Gospel WJYD, which moved from 17th to 15th. WCLT INC. Country WCLT was 16th. NORTH AMERICAN Talk WTDA inchd up from 19th to 17th, ahead of CLEAR CHANNEL Alternative WRXS, which moved from 16th to 18th, narrowly beating INGLESIDE Alternative rival WWCD, which plummeted from 14th to 19th as the SUMMER book was not good for Alternative radio in COLUMBUS. SAGA Smooth AC WJZA rounded out the top 20.
18-49: WNCI won by a healthy margin over WCOL. WCKX dropped from 1st to 3rd. WLVQ held in 4th, with WKRZ in 5th. A big 18-49 book for WBWR, which leapt from 11th to 6th, ahead of WBNS-F, which climbed from 8th to 7th. WXMG, WCVO, and WTVN rounded ot the top 10.
WBNS-A inchedup from 13th to 11th. WSNY continud to erode, dipping from 8th to 12th. WHOK leapt from 17th to 13th and WJYD from 18th to 14th. WLZT slid from 13th to 15th. WRXS fell from 12th to 16th, tying WCLT. WWCD moved from 15th to 18th, WTDA held in 19th, and WJZX was 20th.
18-34: WNCI regained the #1 spot, trading places with WCKX. WRKZ, despite skewing itsmusic older, actually scored a big 18-34 book, and moved into the #3 spot. WCOL slid back to 4th with WBNS-FM 5th. WBWR and WXMG tied for 6th, while WLVQ, WCVO, and WBNS-A tied for 8th. Bad news on the Alternative side as neither WRXS (11th) or WWCD (13th) were able to land top 10 18-34.