NBA Moves To XM
October 27, 2008 at 3:40 PM (PT)
On the day before the start of the regular season, SIRIUS XM RADIO finally gets around to officially announcing the move of NBA basketball from SIRIUS SATELLITE RADIO to XM SATELLITE RADIO for this season. The NBA had been on SIRIUS since 2003, and will continue to be available to SIRIUS subscribers as part of the "best of XM" package at an additional cost.
"Since 2003 the NBA has been one of the premier programming elements on satellite radio," said SIRIUS XM SVP of Sports Programming STEVE COHEN. "The merger of SIRIUS XM gives us the opportunity to deliver NBA games to more listeners than ever before. XM and SIRIUS subscribers from coast to coast will have access to live NBA action every night, from the tip-off of the regular season through every second of the playoffs."
"As the first major professional sports league to provide live games on satellite radio, we have always embraced all forms of media to reach our fans, wherever they may consume our game," said NBA SVP, Production, Programming, and Broadcasting DANNY MEISELES. "Now with NBA games available to both XM and SIRIUS subscribers, even more fans will be able to follow our game throughout the season."