Arbitron Signs Up Ad Agency For PPM
January 11, 2006 at 1:34 PM (PT)
Ad agency INTERPUBLIC GROUP (IPG) has signed up with ARBITRON when it deploys its PORTABLE PEOPLE METER (PPM). Clients IPG represent include: SAFEWAY, MASTERCARD, CVS, AMERICAN AIRLINES, SONY, UPS, DUNKIN' DONUTS, NASCAR, and ALLTEL. IPC represents 30% of all of radio's national buys.
The agreement covers radio planning and buying of IPG companies, which include: CAMPBELL-EWALD; CAMPBELL MITHUN; CARMICHAEL LYNCH; DAILEY & ASSOCIATES; DEUTSCH; FOOTE CONE & BELDING; GOTHAM INC; HILL, HOLLIDAY, CONNORS COSMOPOLUS; HOWARD MERRELL & ASSOCIATES; ID MEDIA; INITIATIVE; JAY ADVERTISING; THE MARTIN AGENCY; MULLEN; SIBONEY; TIERNEY COMMUNICATIONS; and UNIVERSAL McCANN.
UNIVERSAL McCANN Director/Media Knowledge SUSAN NATHAN stated, "Through this agreement, we are adding our dollars as well as our voice to the growing chorus of advocates for the PORTABLE PEOPLE METER system in radio. "It’s time for the radio industry to embrace electronic measurement so that it can be more accountable to advertisers. When ARBITRON says they and the industry are ready to go with PPM, we’ll be the first to switch to PORTABLE PEOPLE METER audience estimates in order to plan and buy radio."
ARBITRON Sales And Marketing President PIERRE BOUVARD said, "Advertisers and agencies recognize that electronic measurement is imperative for radio. "As we get closer to a decision regarding the deployment of the PORTABLE PEOPLE METER in the U.S. media marketplace, the companies that use radio to deliver advertising messages to consumers are starting to convert their positive words into solid commitments to embrace the ARBITRON PPM."