Quattro Partners With IDJMG
October 28, 2008 at 12:48 PM (PT)
QUATTRO WIRELESS has teamed with ISLAND DEF JAM MUSIC GROUP to provide QUATTRO’s ad serving technology for IDJMG’s mobile Internet site, IDJMOBILE.COM. With QUATTRO as its exclusive WAP ad partner, ISLAND DEF JAM now can provide advertisers with unique opportunities to reach fans of today’s most popular artists, including MARIAH CAREY, RIHANNA, KANYE WEST, THE KILLERS, FALL OUT BOY and BON JOVI.
"ISLAND DEF JAM artists are household names, particularly among younger demographics -- a group that spends much of their day on the go," said SVP/New Media and Commerce CHRISTIAN JORG. "That lifestyle makes IDJMOBILE.COM critical for reaching those fans when they’re away from their TVs, PCs or radios. With QUATTRO’s dynamic ad platform, advertisers now have powerful new options for reaching those fans and create interactive experiences for them."