Beatles, Harmonix To Unveil New Video Game
October 30, 2008 at 6:21 AM (PT)
It's official: APPLE CORPS, EMI MUSIC, HARRISONGS LTD, and SONY/ATV MUSIC PUBLISHING have agreed to present The Beatles' music in an interactive video game format that will be developed by HARMONIX and published by MTV Games. HARMONIX and MTV are the makers of ROCK BAND; this new as-yet untitled game is scheduled for release in 2009.
The game was creatively conceived with input from SIR PAUL MCCARTNEY and RINGO STARR, with the blessings of YOKO ONO LENNON and OLIVIA HARRISON. GILES MARTIN, co-producer of THE BEATLES' innovative LOVE project, will provide his expertise and serve as Music Producer.
How wonderful that The Beatles' legacy will find its natural progression into the 21st century through the computerized world we live in. Let the games commence
"The project is a fun idea which broadens the appeal of THE BEATLES and their music," MCCARTNEY said. "I like people having the opportunity to get to know the music from the inside out."
"It gives me great pleasure to be part of THE BEATLES/APPLE and HARMONIX/ROCK BAND partnership," STARR said. "THE BEATLES continue to evolve with the passing of time and how wonderful that THE BEATLES' legacy will find its natural progression into the 21st century through the computerized world we live in. Let the games commence."
"It's cool. I love it and hope it will keep inspiring and encouraging the young generation for many decades," added YOKO ONO LENNON.
"People are having so much fun playing ROCK BAND. Combined with THE BEATLES tracks, it is a great way to either listen or participate," said OLIVIA HARRISON. "If you like the music, it doesn't take much persuasion to get you to play."
"Many of us have been part of a generation that has long enjoyed an enduring love affair with THE BEATLES and now we're looking to extend that love affair for future generations to enjoy," MTV's VAN TOFFLER said. "Our inspiration for this project comes from a keen sense of history and a place of utmost reverence and respect for the band, their music and their heritage."
"The impact of THE BEATLES is forever ingrained in the hearts, minds and souls of millions the world over," MTV NETWORKS Chairman/CEO JUDY MCGRATH said. "THE BEATLES are the reason many of us are WHERE we are, and some of us are WHO we are."
"By presenting their music and artistry through the creative filter of a groundbreaking video game, we are giving legions of fans and music lovers all over the world a profound, new way to experience THE BEATLES," HARMONIX CEO/Co-Founder ALEX RIGOPULOS said. "This game will be a celebration of THE BEATLES undeniable legacy."