ABC Radio Networks To Distribute E!, Style, G4 Radio Programming
October 31, 2008 at 5:31 AM (PT)
ABC RADIO NETWORKS inks a deal with COMCAST ENTERTAINMENT GROUP to distribute branded radio content from COMCAST's E! ENTRERTAINMENT, THE STYLE NETWORK, and G4 to stations nationwide. Program offerings will include celebrity and entertainment news from E!, women’s lifestyle programming from STYLE and technology, web culture and video game material from G4. All content will be available to stations on-air and online.
"This agreement is another vital step in our commitment to delivering compelling content for the 18-49 demographic to our affiliates and will provide stations with an array of broadcast and online entertainment features and tools," said ABC RADIO NETWORKS SVP of Programming and Distribution CARL ANDERSON. "E!, STYLE and G4 are highly recognized brands among young consumers and based on their name recognition alone, we expect there will be strong interest for the radio content we’ll be jointly developing with the team at COMCAST ENTERTAINMENT GROUP."
"We are excited to work with ABC RADIO NETWORKS to bring our brands to terrestrial radio," said COMCAST ENTERTAINMENT GROUP EVP of Digital Media and Business Development JOHN NAJARIAN. "Their team has a proven track record of successfully syndicating content and we look forward to offering our fans a new way to connect with and enjoy E!, STYLE and G4 programming."