Summer Book: Who Was Hot...And Who Was Not
November 3, 2008 at 5:31 AM (PT)
RADIOCRUNCH partner ANTHONY ACAMPORA takes us through more summer book results to find out who had solid SUMMER books. Today: KANSAS CITY, LAS VEGAS, SAN DIEGO and ST. LOUIS.
Kansas City: KQRC Dominant; Cumulus Strong; Country Down
ENTERCOM Active Rock KQRC was once again the market leader across all three demos. CUMULUS wound up with the three of the top six, but Country had an off book.
25-54: KQRC actually expanded its lead 25-54, and was near double-digit shares in the cell. CARTER Urban KPRS moved up from 3rd to 2nd and had its best book in the last five. It was a huge SUMMER book for CUMULUS Classic Hits KCMO-F, which soared from 11th to 3rd. Interestingly, KCMO-F had the same share a year ago. WILKS Top 40 KMXV resideD in fourth again. CUMULUS Adult Hits KCJK (JACK-FM) climbed from 6th to 5th with Urban AC Sister KMJK. ENTERCOM saw News/Talk KMBZ post a solid 14th to 7th jump. CUMULUS did watch Classic Rock KCFX have its worst book in some time and dropped from 2nd to 8th. Country listening in the SUMMER went about as well as ROYALS baseball meets CHIEFS football -- a disappointment. WILKS KFKF won the battle between the three, but faltered from 5th to 9th, tyingUNION Sports WHB. WILKS' other Country outlet KBEQ slid from 10th to 11th, although they were up one-tenth of a share. The market's two ACs were outside the top 10 looking in with ENTERCOM's KUDL sliding from 8th to 12th, and WILKS KCKC rising from 14th to 13th. ENTERCOM Country WDAF (THE WOLF) fell from 8th to 14th, tying sister Alternative KRBZ (THE BUZZ). CUMULUS Talk KCMO-A was 16th. Not a lot of traffic on THE BOULEVARD as ENTERCOM AAA KBLV struggled out of the starting gate to rank 17th -- actually performing worse than Classic Rock predecessor KYYS-F. CUMULUS Rhythmic KCHZ, ENTERCOM Sports KCSP and ENTERCOM Regional Mexican KYYS-A rounded out the top 20.
18-49: KQRC scored dominant double digits yet again. KPRS grew dramatically in share to increase its strangehold on 2nd place. KMXV retained 3rd. A solid book for KCJK, moving from 7th to 4th, with KCFX holding in 5th. KBEQ remained in 6th, but lost significant share. KRBZ riose from 12th to 7th, with KMJK and KCMO-F tied for 8th (the latter rising all the way from 15th). KCHZ rounded out the top 10. Of note, CUMULUS had five of the top 10 18-49 -- a pretty impressive cluster that was put together when CUMULUS purchased SUSQUEHANNA. WHB and KMBZ tied for 11th. KUDL and KCKC tied for 13th (KUDL dropping from 11th and KCKC rising from 18th). A huge drop for KFKF -- sliding all the way from 4th to 15th, and tying WDAF. which slid from 8th. The issue for Country this book in K.C. appeared to be on the younger end. KCMO-A, KYYS, KBLV and KCSP finished out the top 20.
18-34: KQRC increased again, scoring well into double digits, and is up 122% from a year ago. KPRS, KMXV and KCHZ remain 2nd through 4th, respectively. KRBZ and KCJK tied for 5th (moving up from 7th and 9th respectively in the SPRING). KBEQ dipped from 5th to 7th. KCFX was up younger, rising from 13th to 8th, with four stations tying for 9th: WDAF, KUDL, KCKC and KYYS.
Las Vegas: Trio Of Outlets Hit Demo Jackpots; Lotus Dominates Rock
A trio of outlets shared the demo crowns in SIN CITY this summer. Here's a look:
25-54: CBS Hot AC KMXB (MIX 94.1) remained one of the format's shining stars. The station surged from 6th to 1st 25-54, recapturing the top spot from WINTER, while CLEAR CHANNEL AC KSNE slid into 2nd place, tied with UNIVISION Regional Mexican KISF. KEMP Rhythmic KVEG leapt from 7th to 4th, slightly ahead of CBS rival KLUC. A big book for the two LOTUS rockers as Active Rock KOMP vaulted from 15th to 6th, with Classic Rock sister KXPT movied from 8th to 7th, giving the company a dominant edge on the Rock side. Country didn't perform well here, either, as CLEAR CHANNEL's KWNR slid from 4th to 8th. A solid book for BEASLEY Classic Hits KKLZ, which leapt from 14th to 9th. With the strong track record that Classic Hits is getting in PPM, watch out for KKLZ when PPM hits LAS VEGAS. LOTUS just acquired Spanish Adult Hits KWID (LA PRECIOSA) from CLEAR CHANNEL and the station dipped from 2nd to 10th. CLEAR CHANNEL saw Rhythmic AC KPLV (93-1 THE PARTY) rise from 16th to 11th. CBS Adult Hits KKJJ (JACK-FM) soared from 18th to tie KPLV. UNIVISION Spanish Adult Hits KRGT dipped to 13th, just ahead of CBS Talk KXNT. While "FRESH" gained some traction in other markets, it hasn't been able to move the needle with any consistency here, as BEASLEY's KFRH dipped from 11th to 15th, and has been essentially flat to the previous Hot AC format. CBS Alternative KXTE slid from 8th to 16th, losing almost half a share from the SPRING. An off book for BEASLEY Country KCYE (COYOTE), which slid from 10th to 17th -- down 49% from the SPRING. Tied with KCYE was RIVIERA Smooth AC KOAS, which lost share for a fourth straight book. KOAS is now down 43% since FALL 2007. ENTRAVISION Spanish Contemporary KRRN tied LOTUS Sports KWWN for 19th.
18-49: As a whole, the Rhythmic format is having its challenges -- especially in some PPM markets -- where shares declined a bit. Not in LAS VEGAS, though, where KVEG soared from 5th to 1st 18-49, followed by rival KLUC, which moved from 3rd to 2nd. KISF dipped from 1st to 3rd, tied with KMXB, which soared from 7th. KOMP vaulted from 12th to 5th, as KSNE slid from 4th to 6th. Even Rhythmic AC did well this SUMMER as KPLV surged from 15th to 7th. KWID dipped from 2nd to 8th, tying KXPT. KWNR ranked 10th, tying KKJJ as JACK rose from 20th. KKLZ moved from 17th to 12th, with KRGT slipping from 8th to 13th. KXTE and KRRN tied for 14th. KFRH dipped from 10th to 16th, KCYE falling from 10th to 17th. KXNT and KQRT tied for 18th and KWWN is 20th.
18-34: KISF held on to the top spot, although it previously was the only station with double-digit shares. This time, KVEG and KLUC both soared to double-digit shares to rank 2nd and 3rd, respectively. KSNE inched up from 7th to 5th. KOMP climbed from 12th to 6th, KRRN from 10th to 7th, KPLV from 15th to 8th. KWID from 4th to 9th. KXTE from 5th to 10th, tied with KRGT.
San Diego: KLNV Sweeps Demos; Country Race Tightens
A big book for UNIVISION Regional Mexican KLNV (LA NUEVA) which owns or shares the top spot among adults 18-34, 18-49, 25-54. Meanwhile, CLEAR CHANNEL Country KUSS dramatically closed the gap on LINCOLN FINANCIAL rival KSON.
25-54: KLNV remained the winner here, while Spanish Adult Hits sister KLQV (RECUERDO) rises from 7th to 2nd, tying them with CLEAR CHANNEL Hot AC KMYI (STAR 94.1). CBS AC KYXY drops from 2nd to 4th. FINEST CITY Rhythmic AC XHRM (MAGIC 92.5) climbs from 10th to 5th. CLEAR CHANNEL Top 40 KHTS slides back from 4th to 6th, just ahead of Classic Rock sister KGB -- which dips from 4th to 7th. LINCOLN FINANCIAL Smooth AC KIFM slides from 6th to 8th, tying them with Country sister KSON. KSON is in a steady decline, down for a 4th straight book, and off 39% since FALL 2007. CLEAR CHANNEL Active Rock KIOZ (ROCK 105.3) remains opened up a healthy lead over its Alternative rivals and ranked 10th. CLEAR CHANNEL News/Talk KOGO ranks 11th. MIDWEST TV sees Adult Hits KFMB-F (JACK-FM) and News/Talk KFMB-A tie for 12th with CLEAR CHANNEL Country KUSS, which soars all the way from 20th. This is the closest KUSS has been to KSON in some time. Another up book for CBS Hot AC KSCF (SOPHIE), which moves up to 15th and has done better since moving into a more traditional Hot AC position. UNI RADIO Regional Mexican XHTY and FINEST CITY Rhythmic XHTZ (Z90) tie for 16th. LINCOLN FINANCIAL Alternative KBZT ties with FINEST CITY rival XTRA-F (91X) for 18th place, while COMPASS AAA KPRI rounds out the top 20.
18-49: KLNV holds the top spot, a position it shared with KHTS in the SPRING, with the latter sliding back to 2nd. KLQV and KMYI tie for 3rd. KIOZ dips from 3rd to 5th. XHRM rises from 8th to 6th. KYXY is off from 4th to 7th. Z90 ranks eighth, ahead of KSON, which drops from 7th to 9th. KGB rounds out the top 10. MEC Rhythmic XMOR rebounds from a bad SPRING book and surges 18th to 11th. KOGO and 91X tie for 12th, with KFMB-A, KSCF, and XHTY tying for 14th. KIFM dips to 17th. KBZT, KFMB-F, and KUSS all tie for 18th.
18-34: KLNV shares top honors here with KHTS for a second straight book. KIOZ remains a strong 3rd -- continuing to hammer both Alternative stations in this core demo. KLQV soars from 8th to 4th, with Z90 in 5th place. However, XMOR rises from 13th to 6th, cutting Z90's lead down to almost nothing. XHRM rises from 10th to 7th, with KMYI 8th, 91X 9th, while KYXY and XHTY tied for 10th.
St. Louis: Arch Takes 18-49, 25-54; KSLZ Retains 18-34 Crown
No change at the top of the GATEWAY CITY demo rankings with repeat winners.
25-54: BONNEVILLE Adult Hits WARH (THE ARCH) remains one of the premier stations in the format -- and take the 25-54 trophy again this summer. EMMIS Rock KSHE remains 2nd, with CBS AC KEZK holding 3rd place again. CLEAR CHANNEL Urban AC KMJM climbs from 5th to 4th, trading places with BONNEVILLE Country WIL. CLEAR CHANNEL Top 40 KSLZ (Z107-7) scores a fifth straight up book -- and moves from 8th to 6th. CBS Hot AC KYKY (Y98) dips to 7th. RADIO ONE Urban AC WFUN is 8th. Another solid uptick for CLEAR CHANNEL Country KSD -- which moves from 12th to 9th, with EMMIS Classic Rock KIHT 10th. EMMIS Alternative KPNT moves from 14th to 11th. BONNEVILLE sees the final book for Hot AC WMVN (MOVIN') rank 12th -- but the station is now all-holiday music and shifting to sports to start 2009. CBS Talk KMOX holds in 13th place, tied with CH HOLDINGS Sports KTRS. CLEAR CHANNEL Classic Hits KLOU drops from 10th to 15th. An off book for EMMIS FM Talker KFTK -- which drops from 6th to 16th, tying them with RADIO ONE Urban WHHL. CLEAR CHANNEL Urban KATZ-F is 18th, while Gospel sister KATZ-F is 19th, tied with LUTHERAN CHURCH Classical KFUO.
18-49: THE ARCH wins here too, although they were off in share and KSLZ is a very close 2nd. The top five remain the same with KSHE, WIL, and KPNT taking 3rd through 5th. KMJM rises from 7th to 6th. There is a four way tie for 7th with KATZ-F, KEZK, KSD and WHHL. KYKY and WFUN tie for 11th, but only three tenths of a share separate these six stations. WMVN was 13th. KIHT holds 14th, with KFTK now 15th.
18-34: KSLZ wins -- and also moves into double digits. KPNT rises from 3rd to 2nd, as WHHL climbs from 5th to 3rd, overtaking rival KATZ-F. WARH rounds out the top 5. The next five in descending order: KSD, WMVN, KSHE, WIL-F, KEZK-F.