KYW Streams Christmas Music
November 3, 2008 at 7:06 AM (PT)
CBS News KYW-A/PHILADELPHIA is airing CHRISTMAS music... but not on the air. The station is airing "KYW SANTATRAX" as a streaming music channel on the station's KYW1060.com website and on AOL RADIO, with songs picked by registrants of the station's "Insider Club" program.
"It may not be what you expect from an all-news station, but SANTATRAX makes perfect sense in this era of rapid digital growth," said VP/GM DAVID YADGAROFF. "Since SANTATRAX doesn’t compete for resources with any of our on-air or online news products, we’re going to keep it running through JANUARY 4th -- the very end of the last holiday weekend."