Audio Designer Michael Stuber Launches Ã¼berblend
November 5, 2008 at 12:42 PM (PT)
UBERBLEND will launch its custom blend of audio branding services with Production Director MICHAEL STUBER at the helm. Joining the ÜBERBLEND staff is audio designer ALDEN FERTIG.
"A station’s competitive advantage is based on their brand as a lifestyle for listeners," says STUBER. "While radio imaging is about the individual audio production pieces, radio branding is about the big picture. In other words,a radio branding piece should be created with a clear strategy in mind to serve the big (branding) picture and establish a station’s lifestyle identity."