Cox Names Adam Wolfson To GSM Of WBLI, WBAB And WHFM
November 6, 2008 at 6:22 AM (PT)
COX RADIO has upped ADAM WOLFSON to GSM of Top 40 WBLI, Rock WBAB and WHFM/NASSAU-SUFFOLK. Since MAY 2007, WOLFSON has served as the GSM of WBLI. WOLFSON joined COX RADIO/LONG ISLAND in APRIL 2004 as an Account Exec. for WBAB.
"In this challenging economic environment, we need to look beyond the traditional radio sales paradigm," said VP/GM JOHN SHEA. "ADAM has brought a fresh perspective and unique motivational style to WBLI and we expect that these skills will have an immediate positive impact on the WBAB’s sales initiative, as well as the overall success of the cluster."
"COX RADIO is a dynamic force in today’s media landscape, especially here on LONG ISLAND," said WOLFSON. "WBAB and WBLI are powerhouse radio stations that possess huge growth potential. It is such an honor to be able to work with JOHN SHEA and the talented sales staff at both stations and I cannot wait to dive into new and creative revenue opportunities and methods for the market."