Cumulus/Topeka Wins 'Best Radio Station Website' Contest
November 7, 2008 at 10:05 AM (PT)
Readers to the RAB's Radio Sales Today blog have voted WWW.TOPEKARADIOADVERTISING.COM as the "Best Radio Station Website in AMERICA" for design, content and ease of use. WWW.TOPEKARADIOADVERTISING.COM is run by CUMULUS/TOPEKA and SPIKE SANTEE.
"The site has been up for about two years," SANTEE said. "Advertisers like it because they can go to it 24/7, we're always open for business. It's especially helpful for customers out of market. We make it a point of publishing our prices and the terms and conditions of doing business with us just like the local newspaper does. The site adds an element of integrity and enhances the perception that we're prepared to do business in the digital age.
"Radio station websites have a distinct advantage over other content web sites and that is our unlimited access to our own radio advertising time to promote the sites. Radio is a personal medium. If a listener likes the radio station, they're going to like the website. Here in TOPEKA we make extensive use of our own medium to promote ourselves. We have radio commercials promoting employment opportunities with the radio station, promoting TOPEKARADIOADVERTISING.COM and the benefits of radio advertising. We have radio commercials voiced by AEs articulating the latest RAEL results and commercials promoting what we call "Positively TOPEKA," our shop local campaign. We also have what we call the Spike Spot, an anecdotal story about the benefits of Radio advertising."
Here are some examples of their work: