Report: Satcaster Channel Merge Set For Wednesday
November 10, 2008 at 5:12 AM (PT)
ROLLING STONE reports that WEDNESDAY, NOVEMBER 12th will be the day SIRIUS and XM listeners will find the satcasters merging their lineups. The consolidation was first revealed on XM ESCAPE, which announced in a promo that it would make the leap from CHANNEL 78 to 28. The merge date was also confirmed by a DJ on SIRIUS’ THE PULSE.
The merge actually started in the weeks following the XM/SIRIUS deal, as HOWARD STERN was added to XM’s lineup after being SIRIUS’ marquee star. Neither SIRIUS nor XM has announced the realigned station breakdown, but SIRIUS’ oldies icon COUSIN BRUCIE will reportedly become available on XM, meaning XM’s own Oldies station is in danger of becoming dead air. Other genres across the board will also face similar showdowns between their cross-radio counterparts.