Arbitron To Measure Mall-Based Ads
November 10, 2008 at 9:07 AM (PT)
ARBITRON will partner with EYE, the mall media specialist, to measure the effectiveness of mall-based advertisements and the psychographics of EYE mall shoppers. ARBITRON will conduct on-site mall surveys in multiple markets across the UNITED STATES. This study will be comprised of two parts: adult and teen. The adult study will evaluate the effectiveness of EYE advertising based on demographic information as well as specific questions concerning shopping behavior, shopper segmentation and advertising appeal.
"Out-of-home advertisers are looking for new ways to understand unique place-based media," said ARBITRON CUSTOM RESEARCH SVP CAROL EDWARDS. "In particular, advertisers want to reach teens now to begin building their brand awareness. This custom study will gauge the effectiveness of EYE’s platform to provide advertisers with the tools they need to target their audience."