Wind-Up Teams With Lionsgate Films
November 11, 2008 at 4:07 PM (PT)
WIND-UP RECORDS has pacted with LIONSGATE to expand the film company's music publishing operations. Initially, music by THRIVING IVORY, South African trio CIVIL TWILIGHT and rock band TICKLE ME PINK will be highlighted; LIONSGATE will also use WIND-UP music for its VH1 reality show, "Scream Queens," and the upcoming action flick, "Punisher: War Zone."
"WIND-UP is the most influential rock-leaning independent label in AMERICA and a natural fit for our next generation consumers," LIONSGATE MUSIC Pres. JAY FAIRES said, "We see this as the first in a series of deals with genre leaders, and we're very excited to be in business with them as our growing film and TV slate calls for more rock music."
"WIND-UP is very excited to be in this new strategic relationship with Lionsgate," Wind-up Pres. EDWARD VETRI added. "WIND-UP and LIONSGATE are like-minded companies that are committed to developing and breaking artists. LIONSGATE's belief in WIND-UP's A&R and commitment to its artists, and our belief in LIONSGATE’s ability to use its film and TV properties and its corporate relationships to expose our artists, will ultimately and significantly increase the value of the publishing we hold together. This relationship is a key strategic driver in WIND-UP's overall vision of success within our 360 artist structure."