Entercom Taps SplashCast for Social Networking Strategy
November 12, 2008 at 6:46 AM (PT)
SPLASHCAST has partnered with ENTERCOM COMMUNICATIONS to go live with SPLASHCAST technology on the Web sites of 70 music radio stations. The announcement is part of a strategic ENTERCOM initiative to provide listeners of its music stations with more local content, more ways to interact with one another online, and the ability to easily share their favorite content on social networks such as FACEBOOK and MYSPACE.
"Our stations create exciting, engaging and locally relevant content for millions of weekly listeners and online visitors," noted ENTERCOM SVP/Digital SANDY SMALLENS. "SPLASHCAST’s sophisticated technology provides a distribution platform for us to deliver this content everywhere, while also tapping into the groundswell in popularity of social networks."
Starting this week, ENTERCOM will roll out what are called SPLASHCAST micro-channels -- virtual, embeddable, interactive TVs -- on the Web sites of its music stations. The first to launch is Top 40 WNVZ (Z104)/NORFOLK at www.z104.com.