Regent Stations Stream Through iPhones
November 12, 2008 at 2:36 PM (PT)
REGENT COMMUNICATIONS has reached a deal to make all of its radio station streams available to iPHONE and iPOD TOUCH users through Radiolicious, a new native iPHONE application available through the iTUNES App Store. REGENT is the first major radio group to contract for all of its streaming stations to be available through the Radiolicious application.
"Our stations are ingrained in the communities we serve and our loyal listeners have told us they want to access live radio through the myriad of portable devices they use," REGENT VP/Technology and Digital Media LARRY DOWNES said. "Our alliance with Radiolicious reflects our focus on expanding the digital distribution of our station brands and capitalizing on our leading audience shares. This new application will allow our stations to brand the player and create mobile-only contests, promotions and other revenue generating opportunities."
"We are excited about REGENT COMMUNICATIONS being the first major radio group to sign with Radiolicious," Radiolicious creator ROBERT ADAMS said. "REGENT is at the forefront of the radio industry’s expansion into the digital arena and we are looking forward to working with them to further strengthen the connection with their listeners."
Since Radiolicious launched in early OCTOBER of this year, the application has had several thousand downloads a day. Currently, REGENT streams the programming of 57 of its stations over the Internet via the stations’ websites. All 57 of those stations are now available through the Radiolicious application on iTUNES.
The application can be accessed here.