Kidz Bop Announce New GM
November 14, 2008 at 11:53 AM (PT)
KIDZ BOP has named LIZ NEALON GM for the children's music brand. Recently NEALON served as CREATIVE DIR. of SEASAME STREET and led the creation of PANWAPA ISALAND, a virtual experience in five languages, which delivers Global Citizenship curriculum for children.
Before working in children's media, NEALON helped launch MTV as the SVP. She helped lead MTV into an international programing with a localized adaptation. "One of my first objectives is to continue expanding KIDZ BOP's presence so that we are everywhere that kids age 5-12 are spending their time," KIDZ BOP GM LIZ NEALON said.
"LIZ is widely recognized as a world-class brand builder and a powerful strategic thinker," Co-Founder CRAIG BALSAM said. "We've already demonstrated the enduring power of KIDZ BOP as an audio product, and we're confident that she can build KIDZ BOP into a 360-degree integrated media experience."
"Our goal, 18 months for now, is for KIDZ BOP to be a 'must-have' component of every media plan targeted to older kids and 'tweens," Co-Founder CLIFF CHENFIELD said.