Luke Bryan Adds Miller Lite Endorsement
November 18, 2008 at 6:31 AM (PT)
CAPITOL artist LUKE BRYAN has added another endorsement, this time with MILLER LITE. The official sponsorship will start this week and run through DECEMBER 31st, 2009. Just recently, BRYAN announced another partnership with LUCCHESE BOOTS.
“The BRYAN family and MILLER LITE go way way back,” chuckles BRYAN. “This is an amazing opportunity to be in partnership with such a long-standing solid American brand like Miller Lite. I look forward to working with them.”
The partnership will include on-pack product placement, touring, contesting and downloads to cross promote BRYAN and MILLER LITE in WAL-MART stores nationwide. BRYAN will also make in-store stops at various LONGHORN STEAKHOUSE RESTAURANTS restaurants as part of the partnership.