Second Ad Agency Signs With Arbitron For PPM
January 13, 2006 at 1:57 PM (PT)
WPP GROUP has signed a commitment to use the ARBITRON PORTABLE PEOPLE METER (PPM). WPP joins INTERPUBLIC GROUP LLC as the second ad agency who has the PPM. WPP's clients include: YUM! BRANDS, CAMPBELL SOUP, CADBURY SCHWEPPS, SEARS, BURGER KING, UNILEVER, CENDENT, VOLKSWAGON, WARNER BROTHERS, USPS, CHEVRON, and THE FORD MOTOR COMPANY.
The agreement covers the radio planning and buying of WPP Group companies, which include: MINDSHARE, MEDIAEDGE:CIA, A. EICOFF & COMPANY, COLE & WEBER/RED CELL, FORD MOTOR MEDIA, J. WALTER THOMPSON USA, OGILVY & MATHER PUBLIC RELATIONS, MEDIA MARKETING SOLUTIONS, WUNDERMAN, and BRAVO GROUP.
MINDSHARE Present Local Broadcast KATHY CRAWFORD said, "Advertisers are demanding greater accountability for all the ad supported media. It is vital that the radio industry embrace electronic measurement before their advertisers lose all faith in the medium. We are supporting ARBITRON because they are the only viable option for delivering electronic measurement to the radio industry."