Emmis Interactive Pacts With Maverick Media
November 18, 2008 at 1:44 PM (PT)
EMMIS INTERACTIVE has inked an extension with MAVERICK MEDIA to provide its interactive platform and proven sales consulting services. EMMIS INTERACTIVE and MAVERICK MEDIA have been working together since early 2007 to develop MAVERICK's interactive strategy, including consultation on organizational structure and planning, management training, sales training and personnel.
"There is no question in our minds that the growth for MAVERICK MEDIA will come from aggressively and proactively penetrating the interactive marketplace," MAVERICK MEDIA Pres./CEO GARY ROZYNEK said. "What we've been able to do over the last 15 months on the revenue side with EMMIS INTERACTIVE has proven without a doubt that we can win and prosper in this new space. Our employees must be skilled at capturing this revenue opportunity, and we need to provide them with the best tools, training and technology for success. That is why we are moving to EMMIS INTERACTIVE's BaseStation(TM) content management system."
MAVERICK MEDIA owns and operates 20 radio stations in four markets (ROCKFORD, IL; LIMA, OH; SANTA ROSA, CA; and EAU CLAIRE, WI). "MAVERICK MEDIA has built its interactive business with discipline and, as a result, has made extraordinary progress," EMMIS INTERACTIVE so-Pres. DEBORAH ESAYIAN said. "The involvement of top management has made all the difference -- they are truly committed to transformation."
Since launching its marketing services in APRIL, EMMIS INTERACTIVE has signed on more than 120 non-EMMIS stations to its successful interactive platform, with dozens signing up for EMMIS INTERACTIVE's exclusive iTUNES storefront technology and premium products.