Katz Picks Up CBS, Entercom
November 25, 2008 at 3:21 PM (PT)
In the wake of INTEREP's dissolution, KATZ RADIO GROUP has picked up representation of CBS RADIO and ENTERCOM COMMUNICATIONS. These agreements with were made possible by the approval of the U.S. Bankruptcy Court for the Southern District of NEW YORK of a separate agreement between KATZ and the trustee overseeing Interep’s bankruptcy estate.
"We're delighted to represent CBS RADIO and ENTERCOM, two of the country’s most well-respected broadcasters,” KATZ RADIO GROUP CEO STU OLDS states. "Radio is undergoing transformational changes with aggressive expansions into online, on-demand, mobile text, real-time data and digital broadcasts, resulting in a significant expansion of the medium’s audience and more engaged listeners. We're thrilled to create new partnerships with broadcasters on the leading edge of these advancements, and we look forward to building long-term relationships that will create exceptional value."
Radio is undergoing transformational changes with aggressive expansions into online, on-demand, mobile text, real-time data and digital broadcasts, resulting in a significant expansion of the mediumâ??s audience and more engaged listeners
"We have positively benefited from KATZ representation at a number of our stations, and believe this enhanced partnership has significant advantages for our radio stations and the way in which we work with our clients,” CBS RADIO Pres./CEO DAN MASON said. "STU and his team have long championed the industry speaking from a position of knowledge and enthusiasm. Including all of our stations and diverse assets in their messaging will help strengthen radio’s overall place in an advertiser’s media mix."
"We are very excited to enter into this new relationship and bring the rest of our station group into the KATZ family," ENTERCOM ”Pres./CEO DAVID J. FIELD said. "No other medium offers a greater value proposition or is better positioned for success in the current economic climate than radio. And with the continued development of innovative content, new digital technologies and integrated marketing capabilities, radio is fundamentally reinventing itself for tomorrow. We are excited to be part of this evolution."
Jana Cosgrove Oversees New Clients
KATZ will form a new sales entity to represent CBS RADIO and ENTERCOM stations, based in NEW YORK with 12 offices around the country. It will be led by former CBS Radio Sales Pres. JANA COSGROVE.
"CBS RADIO and ENTERCOM each own an extraordinary array of stations in many of the nation’s leading markets," KATZ RADIO GROUP Pres. MARK GRAY said. "We’re confident that our talented sales force, under JANA’s strong leadership, will be able to maximize the potential of both the CBS and ENTERCOM stations. We will provide the highest levels of customer service and create even more effective sales solutions by working with national advertisers to further their unique cross-platform integration opportunities."