Tesh Inks Development And Ad Deal With Amway Global
November 26, 2008 at 5:59 AM (PT)
AMWAY GLOBAL has signed a multi-year agreement with JOHN TESH to develop and distribute products and advertise on TESH's "Intelligence For Your Life" radio show. "Intelligence For Your Life" is TESH's term for information that helps people improve their lives and well-being, and is the focus of his syndicated radio program, 2008 book, and PBS special.
In addition, the company has entered an agreement with actress CONNIE SELLECCA, to distribute her SELLECCA Solution skin care line through AMWAY GLOBAL. TESH and SELLECCA have been married since 1992.
"JOHN TESH's philosophy of helping people live better lives is a perfect fit with AMWAY GLOBAL's business model," said AMWAY Managing Dir. STEVE LIEBERMAN. "Our business is about empowering people to take actions to make life better for themselves and their families, and 'Intelligence For Your Life' supports the same objective." In addition, TESH will appear in company advertising and communications and make personal appearances at company events.