Kim Amidon Joins K-Earth 101
November 26, 2008 at 1:27 PM (PT)
CBS RADIO Classic Hits KRTH (K-EARTH 101)/LOS ANGELES has brought in market radio icon KIM AMIDON to host the station’s All-Classic CHRISTMAS music inaugural event at KNOTT’S BERRY FARM on THURSDAY, DEC. 11th. The long-time morning co-host at CLEAR CHANNEL AC KOST/LOS ANGELES will also host her own air shift on KRTH.
"I am trilled to be back at K-EARTH after all these years," AMIDON said. "I worked at K-EARTH before going to KOST over 20 years ago. It is truly going to be a magical CHRISTMAS season coming back home to K-EARTH with so many of my long-time radio friends working there at the CBS stations. I am especially proud and happy to be working for PD JHANI KAYE once again. JHANI is responsible for teaming MARK WALLENGREN and I together so many years ago and I trust him completely to find the right spot for me on his team."
"It’s great to be reunited with KIM," KAYE said. "We had a great run together and it was a real privilege to couple MARK and KIM together 20 plus years ago -- and is a real coup to bring KIM on board at the all new K-EARTH 101!”
"JHANI KAYE was the KOST PD who created the all-CHRISTMAS music trend in the top-10 radio markets while I was the CLEAR CHANNEL/L. A. Market Manager," CBS RADIO/L. A. Market Manager ROY LAUGHLIN said. "We got some negative feedback as is the case with any new idea but when the ratings rolled out, the concept was a hit in the top-10 markets the next year, I suspect with the PPM adding a 13th month, KOST read the room wrong and will experience a decline by turning on the CHRISTMAS music the week before THANKSGIVING that will benefit The WAVE and K-EARTH. By launching the "Continuous Classic CHRISTMAS" with KIM AMIDON, I suspect JHANI will once again start a trend in radio with Classic CHRISTMAS music in PPM starting next year on all stations on the first day of the 13th month of PPM vs. earlier as was the case in the diary."