Give Music -- Not Fruitcake
December 1, 2008 at 6:11 AM (PT)
UNIVERSAL MUSIC ENTERPRISES is coming to the rescue of financially-strapped or simply unimaginative gift-givers this holiday season. Forget the fruitcake, underwear, tie, socks or sweater that screams "I couldn't think of anything else."
Using the tagline "Don't Disappoint Them, Give Them Music," UME will launch a three-week media campaign beginning TODAY (12/1), incorporating BLACK FRIDAY and CYBER MONDAY, traditionally the two biggest shopping days of the year -- emphasizing the difference between "cheap" (what nobody really wants and wishes they could re-gift) and "bargain" (cool music that lasts forever and is just as inexpensive).
Albums offered in the "Don't Disappoint Them, Give Them Music" promotion on AMAZON.COM will be available for less than $10 each or three for $25 (which means free shipping). According to surveys, this holiday season will be the first during which Internet users will spend more money on the Web than at retail stores and nearly 80% say they are more likely to shop online with a retailer that offers free shipping.