McGavren Guild Resumes As Independent Rep Firm
December 2, 2008 at 3:09 PM (PT)
It's now official, as MCGAVREN GUILD has emerged from the ashes of INTEREP's bankruptcy and has reformed as an independent radio advertising rep firm. President LISA SONNENKLAR and EVP/GM BARRY FISCHER have obtained financing and will continue to operate the firm from its existing offices and with its current sales staff.
SONNENKLAR said, "We are thrilled to continue to offer the benefits of a true independent rep company. I believe strongly that with our new financial partners, MCGAVREN GUILD is poised to flourish in the months ahead."
FISCHER added, "The need and desire for an independent rep company that seeks to sell the value of our medium and our audiences, will always have high value to the radio stations. At MCGAVREN GUILD we will continue to focus on these areas and grow our core business, while fostering creative ideas to help develop new business for our medium."