CBS Radio, LAUNCHcast Join Forces
December 3, 2008 at 5:24 AM (PT)
CBS RADIO is teaming up with YAHOO! so it will be able to power YAHOO! MUSIC’s LAUNCHCAST Radio. Beginning in early 2009, LAUNCHCAST’s 150 stations and more than 150 CBS RADIO stations will merge, with CBS RADIO assuming sales responsibility for the entire portfolio.
A newly-created CBS RADIO player will be integrated into the YAHOO! MUSIC site, which will make the LAUNCHcast available to Firefox, Mac and Safari users. In addition, YAHOO! News and Sports will incorporate dedicated CBS RADIO players into their respective sites, which brings the streams of Sports, News and Talk stations such as WFAN/NEW YORK, KNX-A/LOS ANGELES and WPHT-A/PHILADELPHIA.
"LAUNCHCAST powered by CBS RADIO expands YAHOO!’s extensive media portfolio, which already includes many of the leading print and video providers in each category, to include one of the largest providers of radio on the Internet," YAHOO! Sports and Entertainment VP JIMMY PITARO said. "Our agreement with CBS RADIO will deliver Internet radio’s most comprehensive and diverse collection of music, news and sports programming to YAHOO!’s massive audience."
"CBS RADIO has clearly demonstrated its commitment to streaming media -- one of the hottest spaces on the web -- and this announcement along with our relationship with LAST.FM, and other distribution partnerships, reinforces our Company’s position as the No.1 Internet radio company in the world," CBS RADIO Pres./Digital Media and Integrated Marketing DAVID GOODMAN said. "LAUNCHcast radio stations have grown a sizeable and loyal following and we're thrilled to expose them to an ever greater depth of content offerings. Partnering with YAHOO! ensures advertisers will be able to reach the greatest possible audience as we leverage our local and national sales force, as well as TargetSpot, to create distinctive campaigns and one of a kind integrated opportunities."