Three More Virgins For Canada
December 5, 2008 at 5:19 AM (PT)
ASTRAL MEDIA will flip the branding of three more stations to the licensed VIRGIN RADIO name in JANUARY, including Hot AC CKZZ (95 CRAVE)/VANCOUVER, Active Rock CKQB (106.9 THE BEAR)/OTTAWA and Hot AC CJFM (MIX 96)/MONTREAL. The company did the same at Hot AC CKFM/TORONTO, renaming it VIRGIN RADIO 999 in AUGUST. The stations' formats will remain, although OTTAWA's format will be "re-energized," according to ASTRAL's press release, to reach Men 25-54.
"This is a milestone announcement, building a solid Canadian presence for the VIRGIN RADIO brand across CANADA with four stations in the ASTRAL MEDIA RADIO portfolio," said Group Pres. JACQUES PARISIEN. "With VIRGIN RADIO 999 in TORONTO surpassing 1,000,000 listeners in the recent BBM survey, the first since its launch in AUGUST of this year, the excitement and enthusiasm generated among listeners and advertisers is unprecedented. ASTRAL MEDIA is excited to bring the dynamic and innovative sounds of the VIRGIN RADIO brand to three new Canadian markets. We are confident that the VIRGIN RADIO brand will invigorate our stations, while offering an entirely new and rejuvenated promise to our clients."