WFUV Launches 'The Alternate Side'
December 5, 2008 at 8:45 AM (PT)
FORDHAM UNIVERSITY AAA Noncomm WFUV/NEW YORK has launched an online and HD station, "THE ALTERNATE SIDE," under Content Dir. RICH MCLAUGHLIN. The indie music station can be heard at www.thealternateside.org and on HD radios, at 90.7 FM WFUV-HD3.
MCLAUGHLIN said, "NEW YORK has always been known for its musical exports. But unless you happen to live here and be an avid venue-hopper, it's almost impossible to keep up with all the new music. In launching THE ALTERNATE SIDE, for the first time ever there's an Internet site and HD RADIO channel devoted to emerging NEW YORK CITY artists and bands. The best part is that people in LOS ANGELES, DUSSELDORF or TOKYO will have the same access to the local music scene as someone living in WILLIAMSBURG."
"With its launch of THE ALTERNATE SIDE, WFUV has become a kind of multiplex for music lovers," said WFUV PD CHUCK SINGLETON. "If you're already a fan of FUV, we're bringing you more flavors of music, with new choices across three web streams and HD RADIO channels. If you're new to FUV, it's another reason to get acquainted with NEW YORK's go-to station for musical discovery."
THE ALTERNATE SIDE was made possible, in part, by leadership support from The NEW YORK STATE MUSIC FUND, settlement agreement from the NEW YORK Attorney General's Office payola investigations.