Rick Boyko Named Chief Judge Of '09 Radio-Mercury Awards
December 9, 2008 at 1:34 PM (PT)
The RAB has named RICK BOYKO the Chief Judge for the 2009 RADIO-MERCURY AWARDS, which will be held June 17th in New York. BOYKO is Director of the VIRGINIA COMMONWEALTH UNIVERSITY (VCU) Brandcenter and former co-Pres. and Chief Creative Officer of OGILVY & MATHER, NORTH AMERICA.
"RICK is known as a brand-builder," noted RAB Pres./CEO JEFF HALEY. "He has worked collaboratively across media to steer the message. We are honored to have him bring his own knowledge and perspective to the 2009 judging panel."
"Words are a powerful way to convey an image," BOYKO stated. "The auditory quality of the spoken word adds the dimension of sound, evoking an even higher level of engagement, especially when it's delivered in the right environment. In radio, what is said, how it's said and where it's said are equally important."