TargetSpot, Slacker Ink Ad Sales Deal
December 10, 2008 at 5:51 AM (PT)
TARGETSPOT, the Internet radio ad sales company, has inked a deal with SLACKER PERSONAL RADIO for SLACKER to sell ads through TARGETSPOT. The deal includes TARGETSPOT supplying its ad sales technology and services to SLACKER for its online and portable music players and its upcoming BLACKBERRY application.
"With millions of tracks from every genre of music, SLACKER provides a powerful, yet easy-to-use music experience that is tailored to each listener’s particular tastes," said SLACKER VP of Marketing JONTHAN SASSE. "Working with TARGETSPOT will allow advertisers to offer our listeners advertisements and promotions that fit their unique preferences and location."
"SLACKER has developed a ground breaking product to ensure that the listener gets the music they want to hear -– whether it’s in the car, on the street or at work. Similarly, TARGETSPOT's unique hypertargeting platform and cost effective and easy to use ad creation technology enables the advertiser to follow the listener -– the right listener -– whether it is by geography, demographic or any other category," added TARGETSPOT CEO DOUG PERLSON.