BBM Goes PPM In Montreal
December 11, 2008 at 11:24 AM (PT)
ARBITRON has announced that BBM CANADA has commercialized its Portable People MeterTM radio ratings service in MONTREAL. The BBM released its SEPTEMBER 1-NOVEMBER 30 PPM summary numbers and respondent level radio ratings for OCTOBER 27-NOVEMBER 10 YESTERDAY (12/10).
According to ARBITRON, the Canadian PPM results so far echo the U.S. findings, with weekly cumes are up, time spent listening down, and overall average minute audiences lower. BBM plans to roll out PPM ratings in TORONTO, VANCOUVER, CALGARY, and EDMONTON in FALL 2009. MONTREAL PPM data will release monthly starting JANUARY 7.