Woodward Goes With Eastlan In Appleton, Green Bay
December 11, 2008 at 12:12 PM (PT)
EASTLAN RATINGS picks up another client, with WOODWARD COMMUNICATIONS inking deals to use EASTLAN ratings in APPLETON-OSHKOSH and GREEN BAY.
"As an ESOP (Employee Stock Ownership Plan) company we take seriously the ability to reward deserving employees and invest in the communities we serve," said WOODWARD VP GREG BELL. "The R.O.I. for the traditional diary service has become invasive to these commitments. EASTLAN allows us to continue to measure the market twice a year with an increased sampling and significant savings.
"we strongly considered EASTLAN five years ago and passed. I’ve never been quite comfortable with that decision. We’ve continued discussions with MIKE GOULD and BUD JANES at EASTLAN and with some of their clients. We’ve now signed with EASTLAN. Their product appears to be a much better business model for the overall success of our group.... market ratings should be a tool for better service to the advertising community, not a burden on our industry R.O.I. EASTLAN is a refreshing option with increased sampling and a more user-friendly pricing model."
"We’re looking forward to providing service in APPLETON-OSHKOSH and GREEN BAY in 2009," said EASTLAN President/CEO MIKE GOULD. "They are among the first markets we are aware of that are scheduled to have EASTLAN, ARBITRON and NIELSEN's aided-recall sticker book measurement fielded concurrently."