Arbitron's Project Apollo Now Features 5000 Households
January 17, 2006 at 2:12 PM (PT)
PROJECT APOLLO, the single-source national research service based on ARBITRON's PORTABLE PEOPLE METER and AC NIELSEN's "Homescan" technology, now boasts over 5,000 participating households. The participants are taking part in a six-month trial to showcase the benefits of single-source media and marketing research.
Six advertisers and their advertising agencies, who collectively spend more than $6.2 billon on advertising on measured media, are a part of the PROJECT APOLLO steering committee, and they will help to shape the data and services that flow out of this pilot study going forward.