Radar 99: Dial Global Adult Power Tops 12+
December 16, 2008 at 9:20 AM (PT)
DIAL GLOBAL's Adult Power network topped ARBITRON's RADAR 99 DECEMBER 2008 rankings for Persons 12+, MONDAY-SUNDAY 5a-12 midnight, released TOPDAY (12/16). Following Adult Power in the rankings were DIAL GLOBAL's Contemporary Network, ABC RADIO NETWORKS' Daytime Direction, DIAL GLOBAL's Complete FM Network, WESTWOOD ONE's WON I Network, DIAL GLOBAL's Female Perspective, ABC's Prime Access, DIAL GLOBAL's Music and Entertainment, WW1's News Day Network, and ABC's Morning News. PREMIERE took the next five slots with Male Focus, Morning Drive, Emerald Plus, Mediabase Female, and Sapphire.
The survey showed that more than 184 million Persons 12+ heard one or more network radio commercials each week, up from 183 million three months ago. RADAR 99 also showed commercials aired on the 58 radio networks reached 73% of Persons 12+, Persons 18+, and Persons 35+ and 74% of Persons 18-49 and Persons 25-54.