Wednesday Is RAB-less
December 17, 2008 at 5:26 AM (PT)
"Imagine A Day Without The RAB."
That's the message you'll be met with on the organization's website and publications TODAY (12/17). RAB Pres./CEO JEFF HALEY posted this on their website:
Recently, I was reflecting on that long-time Radio promotion 'Imagine a Day Without Radio,' and it inspired me to deliver a year-end look at all our organization does to support Radio sales.
Imagine a day without our RAB.com site or Radio Sales Today or all the insights, tools, and services we provide each and every day to our nearly 6,000 member stations.
In times like these, sales support is more important than ever, so it’s no wonder our activity in 2008 was at an all-time high. In fact, over the past 50 years the RAB has always seen increased activity when times are toughest. When an advertiser or prospect needs the extra call, the extra reason to buy Radio, the proof of facts about Radio’s reach, or the ideas that can move product, the RAB delivers for you and for all those who are out bringing in the revenue that fuels our industry. And as internal staffs get leaner, it’s important to know there are RAB team members who can help with information and resources to make the sale.
Check out the rest at RAB.COM.