Liz Dolan Joins OWN As CMO
December 17, 2008 at 12:58 PM (PT)
LIZ DOLAN has been named Chief Marketing Officer for OWN: THE OPRAH WINFREY NETWORK, effective JANUARY 5, 2009. DOLAN previously served as marketing head at NIKE, as well as host and creator of the talk show, SATELLITE SISTERS. The announcement was made today by OEN Pres. ROBIN SCHWARTZ.
"LIZ's talent for capturing the true emotion of a brand is extraordinary," said SCHWARTZ. "In today's crowded television environment, you must have a truly inspired marketing vision to capture the attention of viewers. We are confident that LIZ will orchestrate the ideal plan to reach viewers who are looking for an inspiring, empowering, and informative television and online experience."
"I am thrilled to join the team that will create and launch OWN," said DOLAN. "At NIKE, I learned how to build strong emotional connections between individuals and a big brand with big ideas. Since then, most of my work has been in smaller, multi-platform start-ups that served very focused audiences, including SATELLITE SISTERS. This role at OWN will call upon all of those combined skills; I feel like I have been in training for just this job for two decades."