Media Monitors: 2008's Biggest Radio Advertisers
December 18, 2008 at 5:11 AM (PT)
MEDIA MONITORS has released a year end list of the advertisers who spent the most money running radio spots.
The biggest advertisers of 2008 came from a variety of categories, but the top twenty list was certainly driven by ads for Television and Cable TV, Automotive Sales and Service and Fast Food. This list was compiled from monitors in 77 Radio markets, 35 TV and Cable markets and 40 Newspaper markets were surveyed in the USA from JANUARY 1 to DECEMBER 14, 2008:
The #1 advertiser on the radio in 2008 was the HD DIGITAL RADIO ALLIANCE with 1,697,082 spots. Coming in #2 was WAL-MART with 1,648,819 spots, while GEICO was #3 with 1,563,532 commercials. #4 was VERIZON running 1,248,253 ads and HOME DEPOT was #5 with their 1,221,153 announcements.
MCDONALD'S locked up #6 with 1,000,720 spots, while AT&T was #7 running 692,014 spots. AUTOZONE was #8 with 643,747 spots and TOYOTA was #19 with 555,340 spots. The #10 position was held by FORD LINCOLN MERCURY who ran 475,354 spots.