Triton To Integrate, Rebrand Fusion Innovative Marketing
December 18, 2008 at 7:15 AM (PT)
TRITON MEDIA has announced the formal integration and rebranding of FUSION INNOVATIVE MARKETING, a full-service marketing and promotions agency that specializes in the areas of live events, sports promotions, consumer product and broadcast sales marketing. FUSION INNOVATIVE MARKETING will be rebranded as TRITON INNOVATIVE MARKETING.
TRITON INNOVATIVE MARKETING will fully combine the TRITON MEDIA brand with the people, products and services of FUSION, including former FUSION brands FUSION EXPERIENCE and FUSION DIGITAL and their client base of over 250 leading broadcasters.
"In such a wide-open, challenging environment, it’s an absolute must to constantly innovate, develop and execute new programs for advertisers," said FUSION Founder JAY FREEDMAN. "Combining assets with TRITON allows us to provide powerful tools to our clients."
"JAY and his team have thousands of ideas to help advertisers create compelling programs that drive engagement and results. We’re thrilled to bring FUSION deeper into the TRITON family as TRITON INNOVATIVE MARKETING," said TRITON MEDIA GROUP COO MIKE AGOVINO.
The newly named TRITON INNOVATIVE MARKETING is headquartered in DEERFIELD BEACH, FLORIDA with offices in LOS ANGELES, NEW YORK, HOUSTON and INDIANAPOLIS.