National Sales Down In Canada
December 19, 2008 at 5:13 AM (PT)
National radio sales fell 1.2% in Q1 according to information supplied by CANADIAN BROADCAST SALES, reports BROADCASTER MAGAZINE. The company represents over 60% of all private CANADIAN radio national revenues and provides the broadest single industry measure of national radio sales.
"SEPTEMBER, OCTOBER and NOVEMBER were difficult months in the world economy and that uncertainty was beginning to be reflected in radio’s results, as it was for all media," said CANADIAN BROADCAST SALES Pres. PATRICK GRIERSON. "Interestingly, our year over year churn in Q1 was constant. In any given quarter approximately 40% of advertisers from the previous year do not repeat or spend less on their campaigns, but we traditionally replace that advertising and bring in new business. For only the second time in 17 quarters, replacement dollars fell short, leading to the 1.2% decrease."